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It started with a big idea...

“For too long, technology has dominated creativity. Making video should be about talent, not technology. Who cares what expensive piece of equipment a company has? It should be about the people who work there.

Aframe gives anyone, anywhere, the ability to realise their creative vision by removing the limitations to their success, with a system that is unlimitedly powerful, but is very simple to use."

Read Aframe: What's in the name?

The Team

David Peto

Chief Executive Officer — Co-Founder

David started Aframe after seeing the daily grind that moving image makers had to go through just to be creative, and how disillusioned they were by an ever more technical industry. He has taken Aframe from an idea to a multi-site company with development and management teams from the best the industry has to offer.

Starting his career as a producer, David took his last company, Unit Post Production, from idea to a turnover of £3.5 million, staff of 50, and top ten industry ranking in two and a half years, before selling out in 2009.

David's links:

LinkedIn Twitter Website

Mark Overington

President of Aframe's North America operations.

Mark joined Aframe in mid 2011 as President of Aframe's North America operations.

Mark was VP of Marketing at Avid Technology, Inc. and was the company’s fifth employee, helping them grow from a $0 dollar start-up to a $450 plus million public company. As a

member of the founding team, he helped revolutionize television post-production with the

creation of computer based video editing and delivery.

Mark is an accomplished Business and Marketing Executive with extensive experience in

developing organizations and business teams, focused on delivering high value technology

products and services.

Mark's links:

Tim Burton

Chief Technical Officer

Tim has long been involved in supporting the production community as a workflow and systems consultant, working for various post production houses including Unit Post Production and the BBC. As a trained sound engineer and online editor he understands the challenges creative companies face, and has a very clear idea of how we should be streamlining the industry.

Initially working for Aframe as a consultant, he left his previous position as Technical Manager at ERA London and joined as CTO in January 2010.

Tim's links:

Twitter

Mike Stenhouse

Head of User Experience

Mike spent several years doing the rounds in various London web agencies as a web standards and accessibility specialist, working for clients including Virgin, the BBC, the Greater London Assembly, PriceWaterhouse Coopers, BusinessLink and Red Bull.

In pursuit of a broader interest in how and why people use the web Mike settled into User Experience, helping to conceive and implement effective and usable interfaces for web applications.

Mike's links: