BOSTON, MA AND LONDON February 11, 2013: As Fashion Week continues in New York and ramps up in London, Aframe announced that its cloud video technology helped Crispy Duck Productions debut Season 2 of “The Look,” a weekly fashion celebrity interview program from Harper’s BAZAAR. Through the use of Aframe, the program achieves the lush production values that reinforce the magazine’s luxury positioning with speed and ease and at a budget not typically associated with cross-continent productions.
Filmed in full broadcast resolution, “The Look” airs Wednesdays on Hearst’s Hello Style channel, one of YouTube’s most popular fashion and beauty verticals. Crispy Duck Productions creates “The Look” to the same quality standards as broadcast TV, with none of the shortcuts often associated with web video. The first episode of the second season launched on February 6 with Tyra Banks. First season interviews included Michelle Dockery, Kim Kardashian – which drew more than 1m views – and Kiernan Shipka, of “Mad Men.”
Following each shoot, Crispy Duck’s team in New York uploads raw interview footage and stores it on Aframe’s private cloud network, allowing the London team to get to work immediately. Using Aframe avoids the delays and costs associated with overnight shipment of hard drives, and allows team members and clients to have anywhere, anytime access to the content. Aframe’s ultrafast delivery enables Laura Brown, executive editor of Harper’s BAZAAR and host of “The Look” to review raw footage with a simple click on a Web link to H264 proxy files. Aframe also provides features for real time commenting, creating simple assemblies and searching video that are helpful in expediting review and approval.
“Aframe allows us to efficiently manage the sorts of large-scale productions that have typically been beyond boutique production companies,” said Lindsay Lowe, Creative Director of Crispy Duck Productions, from their London HQ. “Crispy Duck is rapidly expanding and increasingly sought to deliver ever-larger productions at home and abroad. Aframe allows us to seamlessly capture and serve major clients from our US filming hubs in New York and LA, as easily – and economically – as if they were here with us in London.”
Operational in London since 2010, Aframe expanded its private cloud network to the US in 2012. Aframe’s highly secure, exceptionally fast cloud allows professional video creators to share, search and collaboratewithout on-site equipment or full-time staff – anywhere, anytime – requiring only an internet connection.
“Crispy Duck Productions proves that you can be forward-thinking as well as fashion forward, with the right technology solutions at your side,” said David Peto, CEO of Aframe.