Posted on 3:55 pm on February 21, 2014 by

Automation, Convenience and Control: what to expect from Aframe at NAB 2014

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Aframe video playerContrary to the popular saying, “What happens In Vegas, stays In Vegas”, the unveiling of Aframe’s latest iteration looks set to make video collection, storage and management more globally capable than ever before.

Thousands of technology companies will once again be out to prove their unique solutions can transform traditional broadcasting and production processes. With Aframe 3.0, our latest iteration of the cloud video platform will again be at the forefront of innovation.

Aframe’s latest feature set takes even more pain out of the production and broadcast process – as well as complementing your existing on-premise technology. Aframe 3.0 offers automated workflows, greater control over abilities and the most advanced video player available.


The greatest bottleneck facing any cloud platform is uploading content. At NAB, Aframe will demonstrate the benefits of how automated uploads streamline workflows by accelerating media movement from location back to base. This ensures the team can view footage as quickly as possible, whilst the team in the field can concentrate on capturing great content.


An integral component of Aframe has always been its powerful transcoding ability. Providing the widest array of pro-video formats on the market today, Aframe offers customers amazing flexibility in terms of camera options. Transcoding is further enhanced in 3.0 where project owners can select a house format that all content is automatically changed to upon hitting the project. They can also select individual clips for transcoding to additional formats.

User Controls

We’ve also been busy providing more granular permission features to give greater control over Aframe accounts. More adaptable user settings allow your organization closer management over users and what they are permitted to do.

New Player

We’ll be unveiling a brand new video player as part of Aframe 3.0 offering amazing speed, full compatibility across devices and browsers and frame accuracy for, well, accuracy.

Aframe Booth

If you’re attending the NAB Show, make sure you come and find out more about Aframe 3.0. You won’t find us in our traditional North Hall cubbyhole though; we’ll be setting up camp in the South Hall (# SL9110).

If you prefer a dedicated demo, please arrange a meeting with us. Book early though – space is filling up fast!

NAB Conference

If you’re a conference delegate, Aframe’s CEO David Peto will be taking part in two conference sessions during the show:

- Content Creation in the Cloud: Post Production – Tuesday, April 8th 1:00 pm – 2:00 pm located at S225

Key technologists and creatives will examine the current usage of cloud-based solutions in Post.

- Media Management in the Cloud – Wednesday, April 9th 1:30 pm – 2:45 pm located at S225

Clyde Smith, SVP New Technology from Fox Network Engineering and Operations and representatives from IBM and Zuffa will discuss real world cloud case studies.

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