LONDON AND BOSTON, April 29, 2014 – Maverick TV, the production company behind “Embarrassing Bodies,” “Island Hospital” and “Bizarre ER” has used Aframe’s cloud video production platform to help expedite production of its TV show “Gok Does Panto.”
“Gok Does Panto” is a one-hour show that took a look behind the scenes as TV presenter and stylist Gok Wan made his stage debut in “Snow White and the Seven Dwarfs.” Filming took place in Birmingham but the edit was planned to happen in the company’s London post facility, leaving Maverick with the prospect of moving the entire edit 120 miles north as the shots needed to be edited on an daily basis.
Rather than take this expensive and time-consuming route, Maverick TV started to look for technical alternatives that could reduce the timescales and save budget, leading it to Aframe. After a detailed review of Aframe’s capabilities, Maverick selected the cloud video production platform to help move digital dailies between Birmingham and London and provide a fast and simple means to add metadata to all of the content.
This new workflow enabled Maverick to film on location in and around Birmingham before bringing all of the content back to the office. The teams then pushed the original rushes up to Aframe where it could be accessed and downloaded by the London based edit team. Not only did this provide a secure back-up of all the content, Maverick was able to preserve its local storage by only downloading the content it wanted to use.
“Aframe was a great addition on this production,” said Donna Mulvey-Jones, head of post production and facilities, Maverick TV. “The team enjoyed Aframe’s easy to use interface because they were able to get to grips with the system almost immediately. The intuitive user experience meant that the team needed no training and little customer support.”
“For me, it also meant that we didn’t have to move the edit, saving us approximately 15% on the overall post-production budget”, Mulvey-Jones said.