Every business in the media industry has its own set of unique video challenges – we set out to discover what the biggest technological issues facing video professionals are. Our survey of over 600 professionals working in the video industry highlights just some of the technical challenges facing the industry as a whole.
45% – Storage, Backup & Archive
Unsurprisingly since transitioning from tape to file based cameras, storing video creates the worst headaches for production teams. Are the rushes safe and backed up? Do we have enough storage or will we need to buy more and risk going over budget? What happens if a drive fails or gets dropped? What do we do with the footage after the show has aired?
Video files also continue to grow exponentially with Ultra HD (4K and 8K) quickly becoming the shooting norm – but with better resolution comes serious storage concerns.
19% – Media Movement & Distribution
The video industry is a global affair and now more than ever before content is being syndicated to different markets. To combat this influx, the commercial ‘engine rooms’ of the large production and broadcast outlets demand powerful frameworks that enable them to control their content securely, reliably and efficiently. Even in these organizations, with access to significant IT know-how and comprehensive networking setups, the simple act of moving video files often reverts to the physical world. However, traditional approaches to distributing screeners by DVD or moving files by hard drive pose significant time delays and security risks.
18% – Collaboration
Naturally in the production environment, footage needs to be circulated and reviewed by a group of exec producers, editors and commissioners whom frequently are geographically dispersed. Once the problem of moving media has been overcome, often the act of collaboration goes no further than complicated email chains and the occasional telephone conversation. To stay relevant, production houses need to make the most of their existing assets, offerings, and processes by working smarter using more adaptive and collaborative workflows.
9% – Budgets
Industry incumbents are faced with a conundrum – competition has increased, aggregate viewership across an increasing number of platforms is on the rise and yet budgets have been squeezed. The consequence is production costs need to be carefully managed and efficiencies need to be found in content, production, management, and distribution. Many organisations have begun by moving to SaaS solutions in place of costly on-premise systems, shifting from spending from CapEx to OpEx.
9% – Video Asset Management
At a time of great change, asset management arguably has a greater role to play than ever. Undoubtedly, the global pool of assets under management will grow in the years to come, but only those firms that adapt swiftly to the changing environment will benefit. MAM has a natural home in the cloud as more productions require collaboration between distributed teams of creative professionals – footage need to be tagged and organized for easy and efficient assembly – video assets need to be transcoded and stored securely for appropriate distribution. Let cloud software handle your every-day business management – so you can focus on serving your consumers.
Whilst these may be just some of the challenges facing an industry fraught with complexities, a silver lining has started to emerge. The cloud has increasingly been touted as an ideal solution for professional video and as scepticism quickly diminishes, the promises of a powerful cloud platform to collect, manage and store assets – whilst delivering far greater value for money than traditional solutions – shouldn’t be ignored.