BOSTON AND LONDON October 20, 2014 - Arrow Media, one of the UK’s top independent creative forces, has used Aframe as its cloud video platform for the production of factual series Ultimate Airport Dubai, season two. Aframe was used throughout the show’s production to facilitate the production process, enable cost and time efficiencies and provide secure and reliable storage.
Since it was founded in 2011 by Iain Pelling, Tom Brisley and John Smithson, Arrow Media has produced over 100 hours of content, across live, scripted, factual and factual entertainment programming, including major productions for US and UK broadcasters. Hit shows include Jumbo: The Plane That Changed The World, for BBC TWO, Smithsonian Channel and Discovery Canada and Live from Space for Channel 4 and National Geographic Channels International.
The latest Arrow production to benefit from the Aframe Platform is Ultimate Airport Dubai, season two. The series provides viewers with unprecedented access to one of the world’s fastest growing airports and follows some of the 60,000 staff responsible for moving 57 million passengers and 344,000 flights a year.
Arrow Media used Aframe to help manage dailies for 10 x 60 minute episodes for National Geographic Channels International, with Arrow using an innovative Proxy First workflow to expedite the process. The Proxy First workflow involved sending the camera-generated proxy file straight to Aframe. The Arrow Media team was then able to upload the files quickly and efficiently.
This speed and agility then enabled the production team to pull the proxy files into the edit and assemble stories while the original could be relinked for the main edit after arriving by hard drive.
Nick Metcalfe, Executive Producer, Arrow Media, says “Aframe helped us to deliver Ultimate Airport Dubai, season two on time, on schedule and on budget. We were also able to achieve significant cost savings and the process was much more efficient, compared to the previous slower process that involved content being couriered from location. We were able to receive footage quickly, which gave us more time to compile stories and feedback to the shoot, and because the files were always uploaded rapidly, it meant that the post production house had more time to spend working on the content, ultimately resulting in a better show. All in all we were able to save 20 weeks on the edit, equating to about two weeks per episode, which is a phenomenal saving.”
“We have worked with Aframe on various projects now and truly appreciate the advantages the cloud offers for production. As a production company, agility and speed are huge drivers for us. Aframe can provide this and is a key component in expediting our productions in an efficient and cost effective manner.”