Tapeless video means you have the luxury of storing lots of footage in the cloud. But once it’s ‘up there’, how do you find it? How do you make best use of it? Enterprise level video collaboration platforms afford professional content creators the opportunity to add metadata.
Free video platforms like YouTube and Vimeo both provide elementary tools to add metadata. Unfortunately, from a production perspective, they’re outward facing. They make your content searchable to the consumer. Whilst that is an important addition in itself, this doesn’t really help you whilst creating the content.
When using a file sharing vendor like Dropbox, you can apply metadata to files and folders, but not directly onto the content itself. So whilst the initial labelling of content is helpful in searchability and sharing, there isn’t enough depth for a professional production.
In broadcast, there are three main reasons for adding metadata; to identify, to describe and to classify.
Identifying your media has long and short term benefits. Adding timecoded notes that are easily searchable means that you can share information within an entire team, adding pin point precise metadata across hours and hours of footage. This will help you arrive at the edit prepared, speeding up the production process.
In the long term, you can find footage within your archive very easily. This is helpful if you’re looking to repurpose any past content.
Describing your content has multi-faceted benefits. It makes your review and approval process smoother and clearer, particularly if you have a large team of collaborators working on a project.
Some platforms offer the option of an in house, or outsourced, expert logging service. No more runners sitting with tapes and log sheets for days on end. Logs become searchable and timecode accurate, making post production less of a headache – editors can focus on real video challenges rather than technical ones.
There’s also the option to export your footage to the edit suite of your preference with the metadata still attached. Having all of that information at your disposal in the edit makes for a smoother workflow across your production from start to finish.
The classification of footage could be an internal system within a large company archive. For example, the BBC use their own version of Universal Decimal Classification called Lonclass. You could classify all of your footage as well as adding all the other metadata options a professional video collaboration platform provides.
Making your metadata matter means total synergy can be achieved across your project, reducing the time and cost of your production in the process.