Posted on 2:14 pm on June 4, 2015 by

Creative Week Review – Disruption & Emerging Talent

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The Aframe Booth at Creative Week 2015

This week Aframe kicked of its summer events programme by participating in the Creative Week Summit. Held at the prestigious BAFTA in the heart of London’s West End, each day brought a mixture of captivating speakers and a roster of emerging talent in digital formats – the perfect setting to showcase Aframe.

Media Summit

Danny Cohen, Director of Television at the BBC, opened proceedings with a keynote talking about the creation of BBC Studios, the plan to take BBC Three online, and the renewal of the license fee. Cohen admitted that a bad licence fee deal next year would spell inevitable cuts to BBC output.

Broadcasters meet Digital to compare notes - with BBC Three, VICE and Facebook Broadcasters meet Digital to compare notes – with BBC Three, VICE and Facebook

VICE Media, Facebook and BBC Three gave insight into the different ways they’ve been successful in telling stories and reaching audiences online. VICE’s political campaign for the UK General Election was a great example of how digital storytelling is marking a crucial change in content engagement. Al Brown, Head of Video at VICE commented on the benefits of digital, “VICE use all platforms available, there is a freedom to production, so great films are distributed quickly. Digital storytelling isn’t restricted by time lengths and “filling slots” unlike traditional TV.”

It was certainly telling that on a day that included a number of heavyweight keynotes, it was the last session ‘Generation Disruption’ that generated the most audience questions and buzz. Attendees heard how a new generation of internet entrepreneurs are harnessing the unrivalled opportunities presented by online platforms such as YouTube. What transitioned from the session was the increasing opportunities for online talent to cross over into TV and film. Multimillion fan bases on YouTube are becoming huge commodities for large broadcasters. Take Zoella’s outing on The Great British Bake Off, which sparked 33% rise in the hard to reach 16-34 year old viewer category. As for the future of YouTube viewing; Periscope and connected TV’s make it an interesting portal that will keep reinventing.

Creative Summit

Day two got underway with Sir Peter Bazalgette laying out his 5 point strategy for doubling the size of the UK creative industries in the next ten years. The former Endemol Chairman argued that superfast broadband was essential for growth in UK creative industries and we couldn’t agree more!

On a day designed for creativity, it was no surprise that BAFTA was jam packed to see Patrick Spence, the Executive Producer behind ‘Marvellous’ and more recently Sky Atlantic’s ‘Fortitude’. Although most of the Q&A’s were directed towards Mark Sidaway by journalists. The X Factor producer revealed that “big changes” will be made to the show’s format this year as it bids to overhaul Strictly Come Dancing in the ratings.

Global TV Summit

To wrap up the show it was fascinating hearing from the makers of Googlebox, Downton Abbey, Dragons’ Den and An Idiot Abroad on their hits and misses.

A refreshingly honest panel of prolific UK executives A refreshingly honest panel of prolific UK executives

The message from the panel was clear, there are a lot of misses that go with creating a hit TV show. Stephen Lambert, All3Media America Chairman, acknowledged the importance of learning from the misses – eluding to ‘7 Days’ where the team learnt a lot that fed into ‘Gogglebox’. Interestingly during the Q&A, when probed on what he would do differently on ‘7 Days’, Lambert responded with “I would cast people with strong Twitter followers.” It seems the crossover between digital and social talent to longer formats is well on its way in factual television.

Demonstrations in the David Lean room gave visitors the chance to get hands on experience of our brand new features as well as seeing the power of the rest of the platform.

If you missed us at Creative Week, later this month you can catch Aframe exhibiting at The Future of Broadcasting conference. Find out more information about our participation, the programme itinerary and how to register here >>

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