Posted on 12:39 pm on September 15, 2015 by

7 Considerations When Purchasing an Online Video Tool

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The market for online video solutions can be confusing for the modern buyer. Especially for those who attended IBC in the hope of finding a solution to manage professional video. No doubt you’ll be returning home with a sore head from the myriad of vendors each pitching ‘revolutionary’ products – and not just the complementary drinks. The headache is further compounded by an explosion of online consumer video tools, resulting in a fragmented landscape of solutions that can mystify even the most technically able.

Most attendees will be left feeling puzzled how to distinguish which vendor is right for their organization. To help clear the haziness, we’ve put together some essential questions you need to answer when considering an online video tool for your organization:

1. How much content do you want to store?

What is the volume of video content you are planning to create and store in the next 12 months? If your requirements exceed 1+ TB of content, then online consumer videos tools are not suitable for your requirements. Using a professional online video tool or online video platform provides the required scalable storage in a secure environment.

2. How do you get your video content into the online video tool?

Using optimized uploading of original content is a robust way of ensuring video can be uploaded as quickly as the network can support. Anything other that optimized transit will not be practical with a large number of video assets.

3. How are your videos going to be collaborated on?

Accurately annotating video content during production is one of the most important parts of the creative process. It fundamentally enables more creative choice, providing a higher quality result. Without these tools, finalizing a video is cumbersome and inefficient.

4. How are your video assets securely managed and accessed?

Make sure that your chosen solution’s points of access are secure and rigorous encryption of both video content and access are applied.

5. Which professional video formats need to be supported?

There are many different professional video formats and are either specific to the camera used or the final master format. Ensure your preferred solution can handle the video you intend to work with.

6. How would you like to measure utilization and viewer metrics?

It is important to appreciate how resources are used during video content creation and how it is utilized. Enterprise-class video tools provide metrics and analytics at the heart of the system, which can be sadly lacking in consumer online video tools.

7. How would you like to be supported?

When working with large volumes of video from a variety of users, there needs to be reassurance that if anything does go wrong, you can contact someone. With professional online video tools, 24/7 support teams should be available to resolve any issues. Without a support team, campaign critical videos will not be resolved in a timely manner and this may have a direct impact on revenue.

So what should I use?

In this free guide we’ve made the process hassle free and provided clarity to the many different options available. It covers the main decisions buyers make when choosing an online media platform, from which type of cloud through to measuring return on investment of an enterprise-class tool.

Use our handy checklist and begin building your RFP today: A Buyer’s Guide to Online Media Collaboration Platforms >>

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