Posted on 11:35 am on December 7, 2015 by

Aframe in 2015 – Highlights of the Year

Share on LinkedIn

Following on from our end of year roundup in 2014, we enjoyed the reflective look at the year so much that’s it now become something of a tradition. So grab a glass of your favourite tipple, sit back, and enjoy the ride!


Unicef UK kicked off the year with the announcement that the global charity use Aframe to manage all of the organisation’s video content in the cloud. Children around the world suffer the devastating effect of wars and disasters. Unicef’s films brings awareness to the cause to help keep children safe.

Kirsten Costa, Aframe


As record-breaking snows blanketed the US East coast, our teams in Boston and New York struggled to keep their properties from collapsing as well as getting to work.

We also revealed how we made ‘Seeing Is Believing’, our new corporate video. Filmed in and around the less chilly streets of London’s Soho, it featured numerous Aframers in the cast – all managed on your favourite video collaboration platform, naturally.

Aframe was given FACT accreditation for the 3rd year running, highlighting our absolute commitment to content security.


Our Spring Product Release was announced ahead of April’s NAB Show, revealing streamlined review, expanded search, simplified user experience and increased format support. We also previewed our NAB session with VICE Media’s Mike Daniels.


#TrueCloudEditing became a thing in April. Just days before NAB began, Aframe announced a collaboration with Adobe on their collaborative workflow platform Adobe Anywhere. The show itself was bigger and better than ever and Aframe got some Vegas style on with a very big branding statement…

Aframe Team at NAB 2015


Australia’s NINE Networks highlighted how the platform helps “Get People Home” – the motto the network use to enable a better work life balance for staff.

In May, we began launching a raft of new downloadable content. it began with Cloud 101,  a comprehensive guide to all things Cloudy. We also added new datasheets covering file transfers, search, review & approval, transcoding, media asset management and storage.


We announced that the Format’s team of the BBC’s commercial arm, BBC Worldwide, use Aframe to share screeners of hit shows like Strictly and Bake Off.

We also kicked off a mini roadtrip of UK shows, namely TVB Europe 20/20, Future of Broadcasting and Creative Week.

June also saw two new content pieces released. Our Technical Overview examines the Aframe platform in more detail than the average corporate brochure. Our Calculating Cloud ROI whitepaper provides a framework for assessing the costs and benefits of transitioning to the cloud.


We showcased a new workflow with technology from ROOT6 that’s helping streamline the post production workflow with several of our joint customers.

The summer months continued to be rich pickings for content creation with Buying Considerations designed to help decide between the dizzying array of features in the online video platform market. There were also new pieces for Sales and Distribution and the Production communities.


We welcomed two new hires in Aframe’s Marketing and Development teams. Lisa and Gary have settled in extremely well and it feels like a lot longer than 6 months since they started!

The Summer content spree continued with the publication of Why Online Consumer Video Tools Are Unsuitable For Enterprise Use, an attempt to help people see the limitations of certain personal software applications when used at work.

We also added new pieces on Centralized Video Platform and Promos & Reversioning.

Download our FREE edigest on Centralized Video Platform for the Corporate Enterprise


The US TV Network responsible for Pawn Stars and Shipping Wars, A+E Networks, uses Aframe as a centralized distribution platform for content produced in international territories.

Members of the EMEA team took the short hop to Amsterdam for IBC 2015 with CEO David Peto taking to the stage once again to discuss the Cloud in Broadcast Business operations.

We added another new piece of content in the Key Considerations for a Successful Video Strategy to help create a strategy that puts video at the heart of the organization.


Asia TV USA, one of Aframe’s longest standing customers, described their global media workflow as the ‘lifeblood’ of their operation. Previously relying on the physical movement of drives around the world, the firm now uses Aframe as a simpler more reliable method of data transfer.

The second of our annual product releases was published in October. The Fall Release was strongly influenced by customer feedback and included audio track selection, improved transfers, and new security controls.

Another month, another new piece of content, this time Understanding the Myriad of Online Video Platforms, designed to help distinguish between the plethora of solutions now available.


Another long time customer lifted the veil on their operations. Formerly an Aframe user at BBC Worldwide, Sales Director Cynthia Kennedy described how Israel’s Keshet International use Aframe to share screeners in their programme sales team.

Technology has probably rarely been compared with the invasive plant Japanese Knotweed, but that was how David Peto described the virality of the Cloud once it is present inside a business during last year’s IABM Conference. This year the same panel was asked to return to discuss the cloud’s impact on the broadcast sector.


In the lead up to the Holiday season we brought you a classic gift: very sparkly, but ever-so useful guide to 4K Video: Everything Corporations Need to Know. This brand new eBook discusses 4K’s impact on communications and explain how corporations can best harness its benefits.

We hope you’ve had a fantastic 2015 and you have an even better 2016!

Aframe holidays animated

Share on LinkedIn

< back to blog home