Posted on 12:15 pm on March 19, 2016 by

Delivering Rights-Owned Sports Content to 1.6 Million Fans

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Interview with John Dollin, Senior Systems and Operations Manager, Arsenal Football Club 

Creating and managing vast amounts of video can be a challenge for any organisation, but when you are one of the world’s most famous football clubs, the challenge is ever more apparent. And when video plays such a huge part in fan engagement, it is more important than ever to deliver engaging, unique and timely content.

Arsenal Football Club found themselves needing a robust solution; queue Aframe.

Arsenal Player

John, could you tell us a bit about your need for Aframe?

Sure, Arsenal creates and manages the vast majority of its video production in house, creating hours of video footage on a daily basis that consists of documentaries, interviews, match day coverage, amongst others. The content is then published on Arsenal Player – an on-demand online video portal that has signed up over 1.6 million fans.

With large volumes and variety of content, we needed to find a solution that could help us easily and securely manage and share content, as well as work collaboratively in a timely fashion.

It sounds as though you create a huge amount of content, why is video so key to Arsenal?

The video content plays a huge part in the engagement between the club and the fans; providing them with additional content around the team and the game, which in turn helps drive reach and engagement. Video is also important to the club’s sponsors, partners and licensees and is key to our overall business strategy. Aframe has been instrumental when it comes to helping us achieve this.

Great. So was this the first time you had tried a video management platform?

No, it wasn’t the first time we had tried a video management platform, we had previously tried various file hosting and transfer services, but they couldn’t cope with the amount of content we were creating or the complex functionality we required. However, with Aframe, all of the HD media is ingested directly from the camera in its native format and uploaded straight into a secure cloud storage facility through accelerated UDP file transfer technology – saving time and courier charges.

This was key for us when it came to the decision process as it enables us to reliably upload and handle content on a daily basis from remote locations without any loss in quality.

Do you use the platform for anything else?

Yes, we also use Aframe for logging; a procedure that was previously very lengthy. We can now go through this process a lot more efficiently and everyone that needs to have access to the video can do so securely via the Aframe platform.

And because the logging process involves a number of different people in various locations, it is important that they can all access it easily. Aframe has really simplified the process, as the editors can now download the metadata from the platform and load it in to Premiere within minutes. We can also share the content simply by sending a link, and our teams can watch the footage on any device, which is extremely convenient.

Well, it sounds as though you have it all sorted. What does the future hold?

Aframe is definitely a key part of our future video plans. It is also important for us that Aframe integrates with our MAM system and this is something we are looking to implement in order to streamline the processes even further.

In addition to this, the overall technical support we have received from the team at Aframe is also great; they have ultimately become part of our wider video production family.

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