World’s First Live Footage Logging
Giant Film & TV
Project: 'BAMMA 6', live sports broadcast
Post facility: In-house
Provide a workflow on a live broadcast
Provide a quick turnaround on producing highlights packages
Help to distribute clips to US broadcasters within hours of the event
How Aframe helped Giant
To provide broadcasters all over the world with highlights quickly
and efficiently, Giant Film & TV worked with Aframe to log footage
from a live event feed using Aframe’s unique tagging service.
Aframe are the Official Content Delivery Partner for BAMMA,
Europe's leading Mixed Martial Arts Organisation. BAMMA 6, a series of
fights held at Wembley Arena and screened live on the Syfy Channel. The
show was produced by Giant and was also the first time this
groundbreaking system had been used.
Aframe can add keywords to precise moments on the timecode to enable
broadcasters, journalists and sponsors to search for footage based on
their own individual requirements. This also provides a fast and unique
way for fighters, coaches and training camps to access archived video
footage in preparation for fights.
The production team were able to rough cut the footage on Aframe, as
it was shot. The BAMMA crew could then put together a package of
highlights that could be shared with TV networks immediately after the
fights, drastically reducing the turnaround time to produce highlights
For the first time ever, live footage was logged as it was filmed and
uploaded online to enable faster and more accurate searching for
precise cuts of footage.
Giant Film & TV and BAMMA CEO David Green said, "Aframe gives us a
fantastic opportunity to deliver our exciting content in an incredibly
fast, easy and accessible way to anyone in any country. This is the
first time a production like this has ever happened and the
ramifications of this game changing technology will be heard around the