Making TV distribution slicker
Distribution Company: RDA TV
Project: Distribution for entire RDA programme
catalogue including Real Madrid TV, Ultimate Fighting Championships, TNA
Wrestling and Bullrun.
• Speed up the sales process by improving the way the team share screeners with potential customers
• Save money by reducing the reliance on DVD duplication and couriers
• Provide a more professional and personalised service to better reflect RDA’s brand
How Aframe helped RDA TV
When you are selling some of the world’s most exciting sports
programming to some of the biggest and most respected broadcasters in
the world, being able to share content quickly is an essential part of
the sales process. Aframe were chosen by RDA TV specifically because of
the online software’s unique clip sharing feature.
Aframe users select one or several clips, enter the recipient’s email
address and write a message. The system sends a simple text email with a
link to see the clip in a universally accessible video player. Content
owners also can select to provide the recipient with opportunity to
download the clip. If the recipient is an Aframe user they can also
comment on the clip.
Aframe further improved the feature for distributors like RDA by
providing a notification when the clip was watched and downloaded. This
provides the sales team with useful information when trying to close a
sale. To make the process even quicker, and for greater professionalism,
each user can add a default outgoing message and set their company logo
to appear alongside the video.
Sales Manager Paul Benson said:
“We were looking at ways to drive
efficiencies into our sales cycle and we knew the daily process of
burning DVDs and sending them by courier was expensive, incredibly time
consuming and not actually that useful to our customers or our team.
Since using Aframe we have been able to provide a much quicker, more
professional and slicker service, which ultimately improves our bottom