Making TV distribution slicker

The Project

Distribution Company: RDA TV
Project: Distribution for entire RDA programme catalogue including Real Madrid TV, Ultimate Fighting Championships, TNA Wrestling and Bullrun.

The Challenge

• Speed up the sales process by improving the way the team share screeners with potential customers
• Save money by reducing the reliance on DVD duplication and couriers
• Provide a more professional and personalised service to better reflect RDA’s brand

How Aframe helped RDA TV

When you are selling some of the world’s most exciting sports programming to some of the biggest and most respected broadcasters in the world, being able to share content quickly is an essential part of the sales process. Aframe were chosen by RDA TV specifically because of the online software’s unique clip sharing feature.

Aframe users select one or several clips, enter the recipient’s email address and write a message. The system sends a simple text email with a link to see the clip in a universally accessible video player. Content owners also can select to provide the recipient with opportunity to download the clip. If the recipient is an Aframe user they can also comment on the clip.

Aframe further improved the feature for distributors like RDA by providing a notification when the clip was watched and downloaded. This provides the sales team with useful information when trying to close a sale. To make the process even quicker, and for greater professionalism, each user can add a default outgoing message and set their company logo to appear alongside the video.

Sales Manager Paul Benson said:
“We were looking at ways to drive efficiencies into our sales cycle and we knew the daily process of burning DVDs and sending them by courier was expensive, incredibly time consuming and not actually that useful to our customers or our team. Since using Aframe we have been able to provide a much quicker, more professional and slicker service, which ultimately improves our bottom line”.