How Aframe helped Arrow Media
Arrow Media have a long history of creating high quality and innovative content across TV, film and digital media. Accredited as award-winning producers of long-form video programming in the UK and worldwide, Arrow Media roared back onto our screens with the popular series The Hairy Bikers.
With their irresistible enthusiasm Si King and Dave Myers went back on tour, this time with the Restoration Roadtrip, a three-part series rediscovering a number of lost treasures of the industrial age.
Media movement from shoots “on the road” can be a slow and frustrating process that creates a ripple effect in delays further down the line.
Equally, when a shoot has finished filming the task of sifting through and logging rushes can be painstakingly slow. Runners can spend hours creating log sheets and the end result is something that’s time-consuming and inefficient to operate.
Arrow Media demanded a vendor with solutions that could replace the traditional time and cost-intensive manual process of distributing rushes, retrieving footage tapes and archiving large video files. Aframe was therefore a clear partner of choice.
Arrow Media’s intention from its 2011 launch was to employ a cloud-based strategy to preserve costs and future-proof the company against technical advancements.
The high-resolution media was ingested directly from the camera into Aframe's secure cloud storage facility through the latest UDP file transfer technology - enabling broadcasters to immediately access and organize footage on the set from anywhere.
“The strength of Aframe as a back-up is that we know we never have to worry about drive failure – and it happens. We have a secure back-up in 3 locations, and because it’s in the cloud, it’s available whenever and wherever we need it. Using Aframe to store all our tapeless media also saved us on buying another 3TB hard drive,” said series producer Thomas Viner.
With on average 15x faster uploads than FTP, Aframe brought to Arrow Media unprecedented speed, reliability and ease of use. By overhauling the traditional complex world of sending and storing large creative files producers saved capital on costly physical backups and storage media.
Arrow Media were able to streamline the process of review with indexed archives - editors spent less time searching for pre-filmed shots and more time on the content that mattered.
The cloud-based platform was scalable and flexible to accommodate the productions high value, time-sensitive content. Arrow Media were able to save money on redundant storage and file movement savings.
Uploads of raw rushes took less than an hour on the project – after which Aframe automatically created a H.264 web proxy for all the footage allowing any unforeseen editing or review and approval to occur.
Given the relatively short duration of the series, Aframe provided a compelling, cost-effective archiving and storage mechanism to meet every workflow requirement.
“The key advantage that Aframe has over other services is security, ease of use for the viewer, and the option to offer material for streaming and downloading – whichever works best. We’ve found Aframe to be robust and reliable, as well as secure and easy to use, so I think we will be making even greater use of it on future productions,” said Thomas Viner, series producer for The Hairy Bikers’ Restoration Road Trip.