Video production can result in hundreds of hours of footage. Traditionally, when a shoot has finished the task of sifting through and logging rushes is painstaking and slow. Runners can spend hours creating log sheets and the end result is something that's time-consuming and inefficient to use.
With Aframe, your team organises the footage, creating metadata based on everything from clip selections to transcripts.
Our browser-based tools let you watch a video and, as it's playing, attach annotations, comments, documents and thoughts.
Attach anything you like to your clips in Aframe and they'll be searchable for everyone with access to the project.
Use it as a logging tool and you can use it in the edit. Use it for review and approval for pre-edit decision-making. Use it for rushes to find out what you got in that day's shoot.
Aframe lets you tag and log clips accurately and export that information as metadata into a choice of professional editing suites. Comments are timecode-based so when you come to do the final edit you can search Aframe for only the specific moments that you want saving you time and money in the edit.
Your Editor now has a massive head start on what footage to use, and also what NOT to use. Your metadata automatically syncs with the original high res footage and appears as markers in the timeline in the editing package. Editors don't need to refer to log sheets or prep clips themselves before they work on them. It means they can work much more quickly, getting you to the latter stages of the Production process quicker, which means delivering the finished production sooner rather than later.
Read more about Aframe Edit Flow.
All comments, tags and sub clips are stored as metadata which can be easily exported for use in the most popular pro editing packages. Apple Final Cut Pro, Adobe Premiere and Avid Media Composer are all supported, with XML and AAF export options available.
The metadata automatically synchronizes with the high resolution material where it is presented as markers on the timeline.
Aframe provides professional video tagging, logging and transcription services, meaning we can enrich your footage with timeline-based keywords and tags so that you can find and collect together the footage that you want to use in the edit.
We charge by the hour of footage and prices vary depending on the level of detail required. Simply upload some media into Aframe, and choose "Tag it for me". Your clips will be given to Aframe's team of professionally trained taggers who, using your brief, will go through your footage adding the metadata that you want.
We're fast too. Each bundle of footage that you schedule for logging is distributed to a "tag team" and they collaboratively log and tag your footage often faster than realtime. That's a huge benefit when you're on a deadline for a project and where hiring a team of loggers (or your runners) to do it for you is just going to take too long.
Often there's specific knowledge about a project that only certain people on the team have, and you need that knowledge in the edit. Usually the result is someone sitting with the editor in an edit suite going through minute by minute of video. But that's an expensive use of edit suite hiring time. We think there might be a more efficient process.
Using Aframe's real-time commenting, multiple people can enrich footage with tagging information. Comments are timecode-based so when you come to do the final edit you can search Aframe for only the specific moments that you want.
And once the project is finished, and the team has disbanded, if someone asks "Could you pull out that clip of London Bridge? It'd be great for this other show", there's no more "Hmm - which hard drive is that clip on?", you just go to Aframe and use a keyword search to find it.