Smarter Workflows for ATP World Tour Content

"We shoot all over the world and Aframe enables us to get the media back to our London facility for immediate editing."

Charlotte O'Farrell, Business Development Manager at Clean Cut Media Ltd.

How Aframe helped Clean Cut Media

Clean Cut Media Ltd. is an independent television and media production company based in London. The ATP World Tour commissions Clean Cut to produce the 47 episode-per-year show 'ATP World Tour Uncovered', in conjunction with LA-based Without Limits Productions. The finished show is then distributed to broadcasters around the world, airing in over 150 countries.


Sending broadcast quality media between multiple destinations involves managing the transfer of very large amounts of complicated video data. In many cases this involves couriering drives or struggling with FTP transfers.

In addition to replacing the traditional time and cost-intensive process of distributing tapes and hard drives, a solution was required that could support the ingest of footage securely from 61 ATP tournaments in 31 countries.

Due to the weekly programme schedule, a vendor that could accelerate review and approval of highlights and promo packages was sought.


Aframe’s bespoke ingest solution overcomes the traditional problems of uploading large video files from disparate locations – no frustrating restarts or broken files as is common with other file transfer solutions.

The high-res media is ingested directly from the camera in its native format into Aframe's secure cloud storage facility through the latest UDP file transfer technology – often at 15x faster than FTP and with far greater reliability.

Once automatically transcoded into a common codec, production teams in Los Angeles and London immediately access and organize footage over a simple web-based interface – saving precious time and capital in courier charges.

This accessibility allows Clean Cut Media to efficiently deal with each broadcaster’s unique workflow, broadcast standards and requirements, with always-accessible content stored securely in the cloud.

Aframe’s multi-layered infrastructure and FACT certification means Clean Cut Media’s high value content is completely safe and secure, with automatic data replication ensuring anything ingested is backed up three times.

To further accelerate review and approval of the highlights, feedback on the footage can be gathered in timecode specific comments to give the editor as much information as possible and this is all frame-accurately annotated for accuracy.


“Aframe provides a great product and a high level of service. We shoot all over the world and Aframe enables us to get the media back to our London facility for immediate editing. Additionally our clients are able to preview their videos easily and quickly thanks to the technology developed by Aframe. said Charlotte O'Farrell, Business Development Manager at Clean Cut Media. 

Quick Look



Accelerated UDP upload, multi-format transcode to common codec, global distribution, team collaboration.

Accelerate review and approval of highlights and promo packages. Support remote access anywhere around the globe by ATP’s team or its local partners.

Cloud-ready solution, multi format ingest, automatic transcoding, disparate location uploads, timecode-based commenting.

Clean Cut Media continue to utilize Aframe to leverage cloud computing as a smarter way to review, approve and distribute a variety of tennis content.


  • High-speed transfers: Clean Cut Media shortened their end-to-end workflows by using Aframe’s high speed UDP upload technology, shaving days off the ingest – it’s faster than FTP and cheaper than a satellite uplink.
  • Automatic multi-file transcode: Automatic proxy viewing versions of all footage ingested and into a house codec of choice for maximum convenience.
  • Worldwide Accessibility: Aframe met the project’s tight schedule through faster collaboration for the entire team on Aframe’s web-based interface enabling users to log in and push data from anywhere.
  • Ease of Use: Easy integration of Aframe technology ensured producers could meet its aggressive time-to-market goals.